IntroThe AA offers a large range of services that cater for every motoring and travelling need. Since pioneering roadside assistance in South Africa, we have gone on to add a range of exclusive Member-only benefits and savings.
BriefThe AA has a strong strategic plan for their future. They have 7 pillars which 5 have been active for some time. In collaboration with Step, the AA wanted us to create a Strategy on a page showing what has been done, and what they are working towards.
Creating joyThe concept for this infographic was in short a Google map and the idea was to show the journey the 5 active pillars have taken to come to a new strategy for the future. The journey includes stops such as the opportunities, insights, completed tasks, new business clusters, goals and shared services.