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Barclays, one of the world best known banks, with the brilliance of Step Advisory, compiled a strategic plan for their future regarding digital banking.
Take the strategy mapped out in a lengthy document and make it exciting and easy to grasp by use of iconography, illustrations and typography.
Creating joy
Sometimes, we have so much info to cram into a small space and this project was no exception. We have been briefed to keep all information to a single sided A3 but adding in timelines, objectives and outcomes proved to be a challenge. Fuge however, stepped up and created a Strategy on a Page incorporating all information by clever use of layout and design skills. Success yet again!