Task
Create a new Brand for Hennie’s - a dog themed sports pub. Brand development, collateral, merchandise and packaging design as well as E-commerce Website design and development.
how it’s made
Hennie’s Identity
After his success in comedy, Rikus de Beer (otherwise known as Jonathan from Radio Raps), applied his sense of humour to the restaurant industry by paying tribute to his beloved bull terrier, Hennie.
The brief was very specific: create an identity based on Hennie’s face with a quirky font type that will instil a feeling of mischievousness, fun and play.
LOVE LANGUAGE
Connecting brand
and customer
Fuge not only wanted to create a logo, but truly an identity – a brand you can connect with personally. Hennie’s communication is very relaxed (South African mixed Afrikaans/English slang), unpretentious, tongue-in-cheek, welcoming… and it is no wonder that Hennie’s has been voted Beeld Readers favourite pub two years in a row.
