Task

Create a new Marketing Strategy and Advertising look and feel for Obaro. Creative application to Social media posts and events on Fb, Ig and WhatsApp as well as roll-out of new concept to Presentations and Print Ads.

  • Strategy

    Brand Strategy, Marketing Strategy

  • Design

    Art Direction, Conceptual Design

  • Client

    Obaro

  • Industry

    Agriculture, Retail

Brand Voice

Vision
meets visual

Since the establishment of the company in 1930, Obaro has never drifted from their vision to be aligned with the farmer. They did however need some help aligning their vision with their visual representation and so Fuge helped Obaro with a new look and feel that elevated their longtime vision. We added some new colours to their CI palette, proposed new photography use and design elements and cleaned up their advertising and marketing messaging to a look and voice more aligned with the modern-day farmer.

Before After

BRAND COLLATERAL

Internal and External communication
make-overs

Before After