Task
Create campaign collateral for Standard Bank for an SAB Miller Incentive. Campaign Identity design and collateral including printed invitations, posters, folders, workbooks and infographics as well as digital event communication.
SUCCESSFUL RELATIONSHIPS
SAB on journey with Standard Bank
Standard Bank in partnership with LeadStrong, created a series of workshops to help their clients’ employees be more financially savvy. Being a longtime supplier of both Standard Bank Wealth and Investment and LeadStrong, Fuge was commissioned to create the concept and collateral to take SAB Miller on a Journey of Financial Wellbeing. A perfect example of how Fuge help enable successful relationships between company and client.
how it’s made
Out of the box
thinking whilst
sticking to a CI
Standard Bank has a proud Corporate Identity and we honour them in sticking to it when creating collateral. Fuge wanted to create something exciting for this project making sure it is authentically Standard Bank. We made use of their colour palettes, playing with gold, silvers, blues and photography that not only agreed to the CI but also amplified the concept of what financial wellbeing can imply.
